In the midst of our calm conversation, she suddenly cried out:
“I can’t take it anymore, Dino! I’m a total slave, chasing my tail day and night…
and the worst part is, I created this myself - there’s nobody else to blame!”
…while wringing her hands in front of me, agonising over a situation SO familiar to entrepreneurs everywhere…
Now, this heartfelt cry came from a female entrepreneur during a recent conversation.
Basically, she’d had enough of having enough!
She just knew that she could be more, do more, have more, give more... but she was stuck - a victim of circumstances she created.
If only she knew what she might be doing wrong… she could do something about it.
In 2016, I felt exactly this way myself!
I’d been a highly successful businessman, with a distinguished track record in making things happen and simply getting the job done.
But all of a sudden…I found myself trapped by a set of circumstances I created that simply didn’t serve me, unable to see a way forward or out.
Struggling to turn my ideas and my skills into profits.
Overworked - trying to tackle far more tasks than I could realistically handle
Overburdened - spinning too many plates and wearing way too many hats
Almost burnt out - exhausted & embattled from the seemingly never-ending pressure,
with no energy left for my family and what really matters to me.
But I simply wouldn't give up.
I soon discovered that this is actually a PLAGUE, an epidemic on a worldwide scale.
People, just like this this lady, just like me...and perhaps just like you...trying to move forwards with their lives, to build a business that gives them the freedom they desperately desire.
A business that gives them more LIFE...
...only to have it taking life away from them.
Instead of the business freeing them, it ends up enslaving them.
Pretty soon they run out of energy, unable to meet the challenges the business throws at them.
And certainly unable to execute a good idea and turn it into a result.
We’ve all been there, trying to get our businesses to provide that time and money freedom, that elusive lifestyle we wanted at the outset.
That we still want.
Sticking to anything - even just showing up sometimes - is tougher than it used to be.
Bouncing back from a setback, no matter how small, is harder than ever.
And finding answers and making decisions when everything seems to be going pear-shaped seems damn near impossible.